Name of company | Marianas Resort Development Co., Inc. (MRDC) |
---|---|
Address | Suite 201, Gualo Rai Center Bldg. PMB 446 PPP Box 10000, Saipan MP 96950 TEL: 1-670-235-0020 FAX: 1-670-235-0021 |
Establishment | October 17, 2003 |
Representative | Chairman & CEO Lee Kang Yun |
Business scope | Hotel, Casino, Golf course, Marine activities, Wedding business (Chapel), Aesthetic business (Spa) |
Affiliated company | Shin Takamatsu Architect & Associates Co., Ltd |
Macau Can Do? Yes, We Can Do!
The PULAN | Remark | ||
---|---|---|---|
Estimated Revenue | ‘12 : $350,000,000 | 25% of Mean (C) | |
Estimated Net Income | ‘12 : $192,500,000 | Rate of Profit : 55% | |
Reference of Revenue Estimation | |||
Sands Macau (A) | Wynn Macau (B) | ||
Revenue | ‘07 : $1,296,869,000 ‘08 : $1,013,063,000 |
‘07 : $1,392,138,000 ‘08 : $1,888,435,000 |
|
Mean of Revenues |
’08 : $1,400,000,000 (C) | Mean of A and B |


The international gaming market is steadily increasing over the past decade.
The Pulan Resort & Casino is developed specially to meet the highest standards for Japanese, .Korean and Chinese visitiotrs & high rollers.
Marketing Positioning
Targeting the Japanese for stability and long term reputation
Focusing
on niche market approach to create a tropical marine casino brand
image
Direct
competition with Macau is not a sensible option
Target
positioning & market is representative of the current tourist
market for tropical islands
in relation to the Japanese market
- The amount of Japanese tourist visiting Las Vegas is still ten times
that of the Chinese
Marketing Approach & Process
Competing for a ‘Blue Ocean’ of tropical casino and resort
image.
Revenue
will be approached by establishing Matua Bay as a Japanese Tourist
Hot Spot location while augmenting
the resort revenue with High Roller
Junket tours.
By
focusing on developing a quality reputation that matches Japanese
expectations, other markets will naturally
follow such as the Korean
and Chinese markets
Brand Positioning
World’s standard for tropical marine island casino resort
Japanese
quality standards will satisfy Korea & China markets
Brand
will establish barrier against new tropical Island entrants
Tropical
Marina brand will differentiate against regional competitors
Performance Comparison of Macau Casinos
Sands Macao | Wynn Macau | The Venetian Macao | |
---|---|---|---|
Revenue | ‘07 : $1,296,869,000 ‘08 : $1,013,063,000 |
‘07 : $1,392,138,000 ‘08 : $1,888,435,000 |
‘07 : $549,298,000 ’08 : $1,610,505,000 |
Room | 289 Suites | 600 Rooms & Suites | 2,900 Rooms |
Game Facilities | Game Table : 740 Slot Machine : 1,254 |
Game Table : 212 Slot Machine : 375 |
Game Table : 800 Slot Machine : 3,400 |
The Sands Macao is the first Las Vegas-style casino to open in Macao and
is situated on the waterfront near the Macao-Hong Kong Ferry Terminal;
this location provides the Sands Macao with direct access to approximately
9.7 million visitors who arrived in Macao by ferry during 2008.
The property includes
- 229,000 square feet of gaming space
- a 289-suites hotel tower
- a Paiza Club
- a theater
2007 | 2008 | |
---|---|---|
Total Casino Revenues ($thousands) | 1,296,869 | 1,013,063 |
Rolling Chip Volume | 26,325,271 | 25,182,225 |
Sourced by www.wikinvest.com
Wynn Macau', owned by Wynn Resorts, is a luxury integrated resort.
It is the first Las Vegas-style integrated resort in Asia.
The first phase of Wynn Macau features
- 600 hotel rooms and suites,
- around 212 table games and 375 slot machines
- in approx 100,000 square feet (10,000 m²) of casino gaming space
- 5 fine-dining and casual dining restaurants
- 26,000 square feet (2,400 m²) of retail space
2006 | 2007 | 2008 | |
---|---|---|---|
Occupancy | 80.6% | 88.8% | 87.3% |
Average Daily Rate | $238 | $251 | $275 |
RevPAR | $192 | $223 | $240 |
Total Revenue ($thousands) | 293,708 | 1,392,138 | 1,888,435 |
Sourced by www.wikinvest.com
The Venetian Macao is LVS's "anchor property" in Macao and is located about two miles
away from the Taipa Temporary Ferry Terminal on Macao’s Taipa Island.
The property includes
- about 550,000 square feet of gaming space
- a 39-floor luxury hotel tower with more than 2,900 suites
- approximately 1.0 million square feet of retail and dining facilities
- a 1.2 million square foot convention center and meeting room complex
- a 15,000-seat arena, and a 1,800-seat theater
2007 | 2008 | |
---|---|---|
Total Room Revenues ($thousands) | 63,378 | 200,594 |
Average Daily Room Rate | $221 | $226 |
Occupancy Rate | 85.7% | 85.3% |
Revenue Per Available Room (RevPAR) | $190 | $193 |
Total Casino Revenues ($thousands) | 549,298 | 1,610,505 |
Rolling Chip Volume | 17,071,475 | 36,893,831 |
Sourced by www.wikinvest.com